Meet Natalia, a seasoned digital marketing coach and entrepreneur who stands at the forefront of empowering others in the digital landscape and one of the BEC’s very own trainer’s in the Amplify programme! With her own thriving community, Women in Digital Business, at the heart of Natalia’s business is her passion to help others on their entrepreneurial journey. Natalia’s own entrepreneurial journey in the digital space started when she achieved her degree in marketing. Predating Google and Facebook, the early days of her e-commerce career kicked off amidst platforms such as MySpace. Natalia's upbringing in the digital space primed her for success in the ever-evolving digital world.
Over the past three decades, Natalia's career journey has been marked by evolution, transitioning from e-commerce ventures to a focus on connecting with fellow entrepreneurs on their own paths to success. For Natalia, success isn't just about personal achievement; it's about uplifting those who share similar backgrounds and aspirations. At her core, Natalia embodies the spirit of an entrepreneur. With a wealth of experience and a passion for uplifting/mentoring others, Natalia has become one of the key trainers at the BEC. She has a talent for understanding and simplifying technology to empower her fellow entrepreneurs to confidently use them. With Natalia as one of the trainers at the BEC, the future for our local talent looks brighter than ever.
Common challenges for entrepreneurs
Drawing from her experience in coaching entrepreneurs, Natalia has noticed a couple of common challenges in the startup world. Firstly, many entrepreneurs find it difficult to define what it is that they offer and how to create a compelling value proposition. While these concepts are often discussed, translating them into actionable strategies can be a daunting task. It requires entrepreneurs to not only understand their offerings but also package them effectively, target the right audience, and devise strategic plans to build awareness and manage customer relationships.
Secondly, Natalia often sees entrepreneurs fall into the trap of assuming that once they've launched their business, the hard work is done. She highlights the critical importance of continually engaging with the customer journey and utilising digital marketing strategies effectively. This involves understanding each touchpoint and actively guiding customers from one stage to another—whether through targeted advertising, enhanced customer service, or tailored content. By actively refining these strategies, entrepreneurs can ensure sustainable growth and long-term success. With Natalia’s own business, Women in Digital Business, she reiterates the importance of having a strategic approach in your business, but to truly see the magic happen you need to also mix in the human-to-human interaction.
The human-to-human interaction
Creating a micro-community around your business involves a mix of strategy and genuine human connection. On one hand, there’s the strategic aspect of entrepreneurship, which involves understanding the elements of your end user's journey. But beyond that is the humanisation approach, which essentially recognises that your end users are people with emotions, aspirations, and their own unique motivations. Taking the time to understand the psychology of human-to-human interaction is key to establishing trust and fostering meaningful relationships. In Natalia’s experience, when you are able to integrate the human and strategic approach in your business, that is when you will see success happen.
An interest in the BEC
When Natalia met Karen, Founder of the BEC, she wanted to know more about the centre and what it does. Karen's ethos, grounded in respect for individual entrepreneurial journeys and cultures, resonated with Natalia's own values. The BEC's environment, characterised by inclusivity and support, provided Natalia with a space where she could authentically be herself, surrounded by like-minded and strong women. It was this shared sense of community and mutual respect that interested Natalia's connection with the BEC.
Natalia’s training at the BEC
At the BEC, the sense of community goes beyond the growth of its members; it is a place where trainers like Natalia have found opportunities to grow. Personally, Natalia says that she has found value in the space and resources provided by the BEC, and this has empowered her own entrepreneurial growth and journey. Through the Amplify programme, Natalia is able to further share her knowledge and experience with others. The culture surrounding Amplify is centred around understanding the unique needs of each mentee and devising personalised strategies to guide them from point A to B. It's about creating genuine connections, where mentees feel empowered to be their authentic selves while receiving tailored support to address their specific challenges and aspirations. Within this nurturing environment, both mentors and mentees alike have the opportunity to flourish and reach new heights.
