Developing Your Market Entry Strategy (Finding new markets)

Expanding your brand/business into new markets allows you to potentially reach new customers, expand your business and grow your revenue. However, the process can be complex and filled with complications. A market entry strategy maximises your chances of success when moving into a new market.

This workshop will look at some of the reasons to consider before moving into a new market, the differences in the domestic and international market opportunities, and how you develop a market entry strategy effectively, and a plan to expand the visibility and distribution of a product or service.

This workshop will:

• · Examine why you should consider moving to new markets.
• · Look at market research and how to identify competitors!
• · Explain domestic markets vs International.
• · Identify the risks involved in moving to new markets.
• · Identify the different types of market entry strategy.

This workshop will be delivered online.

Trainer: Andre Arundell