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Getting Started with Digital Marketing – Now More Than Ever!

December 15, 2020 @ 7:30 pm - 9:30 pm

On this BEC Digital Upskill Programme, you will learn everything you need to know to create a successful digital marketing campaign.

Please complete registration here:


Subject Background

These days, no one can afford to ignore the internet as a means to connect with customers, build a brand or promote a cause. But how do you get noticed amidst the noise? On this workshop, you will learn everything you need to know to create a successful digital marketing campaign.

Workshop Outline

Lead by Digital Marketer Guru Natalia Nicholson, you will master a tactic or technique which will help you build your own digital marketing strategy. The webinar will cover everything from customer experience, traffic generation, advertising strategies, to analytics and tracking your ROI (Return on Investment).

Topics Covered

  • Creating clear measurable objectives
  • Customer profiling
  • Understanding the UX Design for websites
  • Customer experience
  • Branding
  • Search Engine Optimisation (SEO)
  • How SEO and Social Media work hand-in-hand
  • Content marketing
  • Email marketing
  • Online PR
  • Affiliate marketing
  • PPC (pay-per-click)
  • Digital advertising and events
  • The impact of mobile marketing
  • Strategy and planning

Who should attend? (Level/Experience)

This guided learning is excellent for entrepreneurs, freelancers, recent graduates and employees across a range of industries like marketing, PR and communications. This is perfect for anyone looking to update their digital skills, gain a fresh perspective or develop a successful digital marketing strategy for a specific business. You will need a basic understanding of social media (Facebook, Twitter or Instagram) to take part.

Trainer Bio:

I started on my path as a coach & trainer because of both my passion to help businesses using my entrepreneurial experience and sprit understanding the trials and tribulations of running and sustaining profits of a successful business. What determines the success of each business is unique so each business needs to understand the leads, conversations and sales that are needed to get ahead, regardless of it’s market sector. This is what fuelled me to become a coach and trainer

Having created several businesses over the years and recently manufacturing my own line of candles and becoming a an online seller as well as working with clients from all different background, including branding and digital marketing, has given me valuable experience that is ideal for a workshop such as this one. My goal in delivery this workshop is to reach out and help businesses and leaders to achieve results and become the best at what they do. I am driven and passionate about helping others succeed!

Please complete registration here:



December 15, 2020
7:30 pm - 9:30 pm
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