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Getting Started with Digital Marketing

May 18 @ 10:00 am - 12:00 pm

On this BEC Digital Upskill Programme, you will learn everything you need to know to create a successful digital marketing campaign.

Please complete registration here: https://us02web.zoom.us/webinar/register/WN_KXZFkQEmRqW_PSgPavxZoA

Subject Background

These days, no one can afford to ignore the internet as a means to connect with customers, build a brand or promote a cause. But how do you get noticed amidst the noise? On this workshop, you will learn everything you need to know to create a successful digital marketing campaign.

Workshop Outline

Lead by Digital Marketer Guru Natalia Nicholson, you will master a tactic or technique which will help you build your own digital marketing strategy. The webinar will cover everything from customer experience, traffic generation, advertising strategies, to analytics and tracking your ROI (Return on Investment).

Topics Covered

  • Creating clear measurable objectives
  • Customer profiling
  • Understanding the UX Design for websites
  • Customer experience
  • Branding
  • Search Engine Optimisation (SEO)
  • How SEO and Social Media work hand-in-hand
  • Content marketing
  • Email marketing
  • Online PR
  • Affiliate marketing
  • PPC (pay-per-click)
  • Digital advertising and events
  • The impact of mobile marketing
  • Strategy and planning

Who should attend? (Level/Experience)

This guided learning is excellent for entrepreneurs, freelancers, recent graduates and employees across a range of industries like marketing, PR and communications. This is perfect for anyone looking to update their digital skills, gain a fresh perspective or develop a successful digital marketing strategy for a specific business. You will need a basic understanding of social media (Facebook, Twitter or Instagram) to take part.

Trainer Bio:

Natalia Nicholson is a Serial Entrepreneur, Business and Digital Marketing Coach, and Professional Public Speaker.

Natalia has over 20 years of experience working as a digital serial entrepreneur and has had plenty of her own failures as well as success stories. This has perfectly placed her to be able to offer insight and advice to other women aspiring to become digital entrepreneurs, together with those who have already launched their own businesses. Through her mastermind group Women in Digital Business, Natalia teaches them the best way to leverage the potential of digital marketing and helps them to learn the best ways of overcoming the challenges that they are facing when it comes to becoming a successful online businesswomen. Her passion for online business coaching and digital marketing has inspired her to bring inspiration to women from largely overlooked underrepresented groups.

Please complete registration here: https://us02web.zoom.us/webinar/register/WN_KXZFkQEmRqW_PSgPavxZoA


May 18
10:00 am - 12:00 pm
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