Marketing 101 – Successful Marketing for Non-Marketers – ABC Programme

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Marketing 101 – Successful Marketing for Non-Marketers – ABC Programme

January 17 @ 10:00 am - 12:30 pm

This workshop provides business owners, who are not marketers, with the knowledge they need to develop customer-focussed marketing campaigns. It will include:

  • What is marketing
  • What are you selling? – understanding your offer
  • Who are you selling it to? – creating specific customer profiles
  • Do they want it? – features vs benefits
  • How much will they pay? – making your customers the right offer and creating systems to encourage repeat purchase

Speaker: Kathy Ennis

As a mentor, consultant and trainer Kathy helps people start and expand their business; embed growth-building systems and processes into their company through effective business planning; promote their organisation using brand and marketing methods to increase customer engagement; develop better business networking, public speaking and presentation skills; improve their communication and business relationship-building skills; build their confidence and self-esteem; and utilise their personal brand, the process of communicating through appearance and behaviour.

Book Ticket Here


January 17
10:00 am - 12:30 pm


Barking Enterprise Centres


Barking Enterprise Centre
50 Cambridge Road
Barking, IG11 8FG United Kingdom
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